When it comes to promoting your business, brand identity is crucial. But it’s not just about coming up with a logo and company colours; it’s also about plastering your corporate image to as many places as possible so you can increase brand visibility. In addition to your website, social media, and marketing collaterals, you can also showcase your branding on apparel and accessories via custom embroidery. The best thing about it is it’s more durable and lasts for way longer compared to silkscreen printing. Businesses, big or small, love using embroidery for their business’ marketing and apparel needs, and here are the reasons why:
It looks professional.
While embroidery is pricier that screen printing, vinyl transfers, and heat-press, the payoff is worth it. Custom embroidery gives the impression that your brand is high-quality and reputable, as it provides a superior appearance and sets you apart from competitors that opt cheaper branding options. Whether you’re putting custom embroidery on workwear or merchandise, the end result will be perceived as professional. This contributes to increasing your customer base, and in turn, your sales.
The customization options are endless.
Just like with your corporate identity, the customization options for custom embroidery is endless. This is because it’s typically created by graphic designers who can alter your logo for embroidering on apparel and merchandise. They can make use of gradient embroidery and special threads that can make the look more unique. You can also customize the logo and the size depending on the garment and type of item.
You can embroider on pretty much anything.
One of the biggest boons of custom embroidery is you can embroider on pretty much anything — from workwear to giveaway swag to product lines. You can add custom embroidery on jackets, polos, pants, hats, visors, bags, aprons, towels, and so much more. If you choose to embroider on workwear, you can increase your employees’ and manager’s identifiability. Clients and customers will know who to talk to right away should they need assistance. On the other hand, putting custom embroidery on merchandise and giveaway swag can increase your company’s visibility in public. If you include your contact information in the design, you can also enhance your accessibility.
It’s much more durable.
Compared to silkscreen printing, vinyl transfers, and heat-press, embroidery is much more durable and can last for years, even after numerous washings. They will remain looking brand new as the colours of the thread do not typically fade right away. Because of this, you will not have to request reprinting of apparel for your team ever so often, making it a more cost-effective option.
It creates company unity.
If you have a large team, you can create a sense of team unity when you distribute identical clothing with custom embroidery. Having your employees wear similar clothing can make them feel more connected and united behind the company they work for.
Custom embroidery is a great way to have long-lasting and quality representation for your brand. If you’re on the hunt for a company that can produce custom embroidery and merchandise in Ottawa for your business, get in touch with us today! We’re happy to help.